by Chris Eaton- Source: Slash Film
Sign of the times I guess.
Seems that the craptacular 3D up conversion on Clash of the Titans didn’t bother enough people to turn away from it. That movie, made a lot of money. It had a lot to owe to the inflated ticket prices of the 3D market. So it comes to no surprise that the studios are taking a look at last minute up conversion to 3D. Here are the latest victims of this.
The film is almost done, but is a little under 3 months away from release. Clash went before the up conversion process in the last 8 weeks before it’s release date. Airbender has a little more time than that, but not much. The one good thing is that Shyamalan will have say in how the film looks in 3D apparently. If you can give the man credit for anything, he’s fiercely protective of his work. Louis Leterrier didn’t have final say in Clash’s up convert, and it showed.
The other film to go 3D is:
The Seth Rogan film has been pushed back from it’s December date and into January. Part of this decision was due to the crowded nature of Decembers schedule and with there being at least 4 movies in 3D out at that time. Pushing the film back to January 14th, 2011. That’s a hell of a lot more time for the 3D up conversion to what they’re calling the Kato-Vision fights in the film. Seth Rogen himself told HitFix this:
“Evan Goldberg, Michel Gondry and myself could not be more excited about going 3D. The truth is that this is something that we have wanted since the very first conversations we all had about the film. A lot of the visually driven sequences Michel came up were first conceived for a 3D movie. After watching the first third of the film and working with Sony Imageworks, the studio decided now would be a perfect time to commit to 3D. Since it was always a dream of ours, the look of the film complements it perfectly. None of the effects shots have been started, none of the blue screen shots have been composited, and this lets us do all of it in 3D. What gets me most excited is the fact that Gondry is so enthusastic about it. I think that Gondry’s visuals done in 3D will give us something we’ve never seen before.”
So, that might not be a bad thing. Look, I’m not real huge on the 3D thing. More than likely, I’m not going to see anything in 3D til Tron Legacy, and I’ll be seeing that on IMAX. 3D hasn’t grabbed me in any way, nor as it really improved any of the film’s I’ve seen. Up was grand in both 3D and normal. Avatar, I saw it originally in 2D, then 3D. To be honest, the 3D did jack shit for me. I enjoyed that film on a normal level, and thought that the 3D didn’t make or break the film. If someone is going to make a 3D movie, I’m all for throwing some gimmick shots in there. Dont’ over do it like they did in the 60′s then 80′s, but every once in a while, I would like to see something come out of the screen.