by: Chris Eaton   source: BleedingCool/WizardWorld


A true end of an era.

UPDATE: Forget what was said earlier.  Toyfare has been shit canned too.  FUCK! 

As sad as it was to see Wizard go bye bye, Toyfare  was the apex of that group.  Every issue was masterfully written, and had me gasping for breath while informing me of what I’ll be buying in the months to come.  Fuck this noise.  Fuck it.
Word has come down in the last hour that Wizard Magazine, THE mainstream magazine that covered everything comic book related, is ending effective immediately.  The staff has been laid off and freelance articles canceled.  Toyfare and the Wizard World Conventions are not effected by this closing.  So says Bleeding Cool.

Instead, Wizard magazine is now Wizard World. A full online magazine.  This press release from their site has the details.

New York, NY (January 24, 2011) – Gareb Shamus, recently appointed President and CEO of public company Wizard World, Inc. (“Wizard World”) (OTC: GOEE.PK), today announced that the Comic Con Tour, which consists of pop culture conference events that provide high visibility marketing opportunities to pop culture brands and companies in multiple venues throughout the year, is now being produced by public company Wizard World. The Wizard World Comic Con Tour intends to cover 12 cities in 2011, including major cities such as New York City, Boston, Chicago, Philadelphia, Austin and New Orleans. The Tour will include sponsors ranging from major movie studios and TV networks to gaming and toy companies to content publishers.

In addition, Wizard World plans to launch in February 2011 an all-new digital magazine called ‘Wizard World’ that will appeal to pop-culture fans, the same audience to which Mr. Shamus has catered to, for over 20 years. Wizard World digital magazine will provide coverage of the world of comic books, toys and superheroes, and the personalities behind them.

“This is a very exciting day for Wizard World and the industries it serves,” said Shamus. “Having the Tour produced by a public company provides additional opportunities to expand and grow the Tour. The new digital magazine Wizard World will give consumers the content they want in a magazine format with which they are familiar, but distributed in a form that is always available at any time on any device. It is a natural evolution for us in this market.”

Wizard World Comic Con will begin its North American tour at New Orleans Comic Con held from January 29 to 30, 2011. The full event schedule can be found at www.wizardworld.com

This is just, sad.  I grew up on Wizard.  It guided me to many, many books I would have never picked up. To see it’s print version go the way of the dinosaur, saddens me to no end.  I guess this is the way of the future.


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