I’ve been sitting on this for a few days now putting together the thoughts that I wanted to say. The hell am I talking about? Let me start from the beginning. Last week, CinemaCon happened. For those not in the know, CinemaCon (formerly ShoWest) is a gathering of theater owners and exhibitors to talk business. It’s here that the studios roll out their latest wears to show the owners what’s coming up. Since most of their business still relies on theatrical revenue, the studios make a big show of things. A lot of the footage for films hitting the screens soon was peeped there.
But, that’s not what I’m here to talk about.
During the Con, there was a big powwow between the coalitions of theater owners and managers. They’re talking business and business is on the decline. Why? Simply this: people just aren’t showing up like they use to. The solution? Get that teen demographic back in. Teens with jobs and money to spend! Problem is kids these days just aren’t showing up like they use to. Also, they tend to be real assholes. What with the smart phones and such.
Then, Amy Miles, CEO of Regal, brought up this notion:
Her chain currently discourages cell phone use “but if we had a movie that appealed to a younger demographic, we could test some of these concepts.” For example, she says the chain talked about being more flexible about cell phone use at some screens that showed 21 Jump Street.
This is the reaction I think sums it up the best: