NBC re-brands G4 into something worse.
Much like many older generation folks never thought they’d live to see the day that a black man rose to the rank of President, I never thought I’d see the day that G4 would finally end. I’m happy to report, that like those who waited eagerly with tears in their eyes four years ago to see Barack Obama take office, I’m doing the same thing with the end of G4.
Variety got the word today that NBC is not shutting down G4, but instead putting it out to pasture. Much like TNN did when it re-branded to Spike TV (with a small stall thanks to Spike Lee suing them). The peacock plans to take the fledgling network and re-brand it as more sensible male centric network.
In other words: It’s to become a uppity douche bag network.
To quote Variety:
G4 is going less geek, more chic.
I’ve bitched and moaned for years about how much I dislike G4. I hate what they’ve done to Comic-Con. I hate their crappy programing blocks. Attack of the Show was never that good (Olivia Munn knew what she was doing, and the second she got a better offer she split) and their rampant watering down of geek culture has somewhat sickened me for years. Before they were some male pop culture wannabe channel, they were a simple computer video game based channel (ZDTV). Then they merged with the superior Tech TV (formerly ZDTV) and things went down hill real fast.
Oh sure, there were some good things. When I was unemployed for nearly a year a while back, Ninja Warrior filled my days after Deadliest Catch reruns. I’m also still a big fan of Code Monkeys to this day. But sans those two, I’m happy that G4 is going away.
What I’m not happy about is that some NBC exec is making the situation worse by making Post G4 some damn GQ wannabe network. I can smell the smug sense of self satisfaction already. I predict programming far worse than what G4 has to offer, and in about 2 years time, another re-branding.
Oh well. I guess there’s plenty of other crap on TV to watch. Hey, at least I won’t have to deal with their monstrosity of a booth and the headaches it causes next year at Comic Con.