New York, NY—October 1, 2012—Marvel Entertainment and Susan G. Komen for the Cure® are proud to reveal the complete lineup of all-new covers and the original advertorial that will be released in October to commemorate National Breast Cancer Awareness Month. Throughout the month of October, the world’s most popular super heroes—Iron Man, Captain America, Thor, Black Widow, Wolverine and more—will be featured on all-new variant covers with special pink-colored costumes available exclusively at comic shops*.
Additionally, Marvel is proud to unveil a special one page advertorial running throughout its super hero comics in October to raise awareness of breast cancer in men. This advertorial will also be featured on www.marvel.com and distributed via social media channels.
“It’s rewarding to see the partnership between Marvel and Susan G. Komen For The Cure produce such exciting art to raise awareness about the risk of breast cancer to both women and men,” said Dan Buckley, Publisher & President of the Print, Animation & Digital Divisions, Marvel Worldwide, Inc. “We hope that all our fans take a moment this month to educate themselves on the ways to fight—and reduce– this risk of this disease by checking out the free resources Komen has to offer.”
The following comic books, on-sale in October, will feature special Susan G. Komen variant covers:
“Komen is thrilled to partner with Marvel Entertainment in the fight against breast cancer this October,” said Dorothy Jones, VP, Marketing at Komen. “This partnership will allow us to share critical information with this important audience, empowering them to take positive action for their breast health and for the women they love.”
Stay tuned to Marvel.com for more news on this initiative from Marvel Entertainment
To learn more about the fight against breast cancer and how you can support Komen, please visit Komen.org
*Retailers: please note that these special Susan G. Komen variant covers are only available to accounts in the United States, Canada and United Kingdom.
To find a comic shop near you, visit www.comicshoplocator.com or call 1-888-comicbook.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer. Today, Susan G. Komen for the Cure works to end breast cancer in the U.S. and throughout the world through ground-breaking research, community health outreach, advocacy and programs in more than 50 countries. Visit komen.org. Connect with us on Facebook and Twitter.